How to write a Cover Letter

A great cover letter is often one of the most important parts of a job application. You may have a brilliant CV, but submitting a poor cover letter with your application can shatter your chances of securing your dream role.

This is sometimes the only opportunity you will be given to illustrate to an employer exactly why your CV is worth a read and why YOU are the person they are looking for.

Take a look at our handy tips to ensure that you stand out from the competition.


man reading cover letter


Research the company and the industry

Taking the time to look into the company you are applying for, as well as the specific industry, will demonstrate to the employer that you are serious about the role. Once you have done this, you can tailor your cover letter to show that your skills and your character match what the employer is looking for.

During your research, it is a good idea to focus on:

  • The organisation’s mission and values. Do they fit with your own?
  • The organisation’s target market. What do you know about the target market? Do you fit within it?
  • The history of the organisation. Any notable events that you can relate to?


Analyse the job description

Make precise reference to the key competencies and experience necessary for the role. Personalise the cover letter by illustrating how you fit the criteria with past achievements and accomplishments. This will assure the reader that you are a great match for what they are looking for, as well as provide them with a little insight into what they can expect from you. Find the best buzzwords for clinical job applications here.


Keep it to the point

Your cover letter should not fill more than one A4 page. Writing too much could cause you to bore the recruiter and encourage them to stop reading. Include the most important points only, the rest can be found in your CV.


Structure it correctly

A cover letter should flow well and be structured to ensure that the employer gets the most vital information in a professional way. We suggest:

Your address

Include your home address in the top right hand corner of the letter, as well as your mobile number and email address. Make it clear how the employer can contact you.

Address the reader

‘Dear Mr/Mrs/Miss…’ – always address the letter to the decision maker of the role, and never to the general recruitment department. If you are unsure who this might be, you can search LinkedIn or ask the HR department for guidance.

Paragraph 1

Clearly state your intention to apply for the job, including any reference numbers the job has. If you are not applying for a specific job but simply inquiring if the company has any openings at present, state why you would like to work for that company.

Paragraph 2

Outline your qualifications and experience and then match them to the requirements of the job you are applying for (these will be found in the job description). Go on to demonstrate your motivation and enthusiasm to help the company achieve their goals within the industry. This is where the research you conducted about the company and the industry will come in handy. Impress the employer!

Paragraph 3

It is a good idea to end with a positive statement in this paragraph. Then go on to direct the reader to your enclosed/attached CV and inform them of your availability for interview. Finally, thank the reader for their time and consideration, and welcome them to get in touch to discuss the job in more detail.


You should finish the letter with ‘Yours Sincerely’ if you have addressed it to a named contact, or ‘Yours Faithfully’ if you have addressed it simply as ‘Dear Sir/Madam’, and sign your name.

Check, check and check again

Submitting a cover letter that is littered with spelling mistakes and grammatical errors will ensure that it goes straight in the bin. Use a spell checker, get a trusted friend to proofread it for you, or even ask your CK consultant to take a look. Meet our team here.


You can find more CV advice here

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