Lilly Diabetes partners with Disney

As reported by PMLive.comĀ 

A series of digital books have been created between Lilly Diabetes and Disney to support and educate children and their families on coping with type 1 diabetes.

The new resources combine Lilly Diabetes expertise in the disease, and Disneys ability to engage with children to help them deal with the day to day challenges faced by youngsters living with the condition, such as sports activities, birthday parties and other social events

“Lilly Diabetes is always looking for ways to help families affected by type 1 diabetes,” said Kevin Donahoe, brand director, US, Lilly Diabetes.

“We are pleased to bring these unique books to as many members of the diabetes community as possible, in a format that is user-friendly and free of charge.”

Available for either desktop or tablet, the free books are now available to download from www.T1EverydayMagic.com where families can also access diabetes-friendly recipes.

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