Taking place on Thursday 22^nd April 2010, the Social Media Recruitment Conference is the second largest of its kind in the UK. CK Clinical, a leading specialist clinical recruitment company, has been recognized by the conference organizers to be a pioneer in the use of social media, and has been invited to speak at the Conference.

Here at CK Clinical, we recognize that there are not enough hours in the day for our specialist clinical Consultants to drive our social media strategy themselves. Therefore, one of the first steps taken was to recruit a Marketing Graduate, Catherine Gutsell, to further develop and promote our online brand and digital communications strategy. The main activities Catherine has engaged in are:

• Search engine optimization.
• Using social media such as LinkedIn, Twitter and Facebook to both educate and inform clinical clients and candidates, not just to sell.
• Using YouTube video job advertisements as a way to connect with candidates in a more human and personalised way.
• Running regular surveys to gather information about the Clinical and Pharmaceutical industry and communicating findings back through relevant publications and social media.
• Using online communities such as Ning.com and external blogs to candidates with industry updates and careers advice.

So far, our efforts appear to be working. We have seen a 33% increase in organic hits to our clinical recruitment website. Not only this, but the deployment of our social media strategy has also added value to the experience we provide to both candidates and clients. In terms of our candidates, our use of social media enriches their job seeking experience as it allows us to build long-term sustainable relationships, enabling us to completely understand their needs. From a client’s perspective, by using social media to really get to grips with what the clinical jobseeker is about, we are able to create a great match between candidate and job. This means we do not waste our clients’ time putting inappropriate candidates in front of them.

The aim of the Social Media Recruitment Conference is to help Corporate Recruiters, Recruitment Agencies, Recruitment Advertising Agencies, Job Boards and Recruitment Industry Suppliers get the most from the use of social media. The organizer, Mike Taylor, from Online Recruitment Marketing Specialists, stated, “There were over 150 people at the first Conference which was a clear indication in the interest in Social Media. Next year’s conference will be held some nine months after the first one which means that there will be plenty of new things to talk about and discuss.”

Here at CK Clinical, we are looking forward to sharing our story at the Social Media Recruitment Conference. Speaking of the conference, Catherine stated, “We are honored to be speaking at the Social Media Recruitment Conference and it’s brilliant that our efforts have been noticed by such a prestigious event within the Recruitment Industry. We are really looking forward to sharing our story.”

The conference will take place on Thursday 22^nd April 2010 at the British Library Conference Centre in London. If you would like to register to attend Social Media Recruitment Conference, please visit their website.

CK Clinical are a leading clinical recruitment company handling jobs in clinical research and drug development. Our clients include some of the top Pharmaceutical and Biotechnology companies from around the world.

Here at CK Clinical, we pride ourselves on our honest and supportive approach. Our team of specialist clinical recruiters and career consultants are here to help you achieve your career ambitions. We can actively offer you careers advice, help with writing your CV, assistance with your interview preparation and provide you with up to date information about the industry.