The emergence of social media has not only impacted on jobseekers; it has also revolutionized the way recruiters like CK Clinical operate.
Traditionally, tracking down passive jobseekers would involve the dreaded cold call to a prospective unsuspecting candidate. This tactic is far from ideal. Today, things are different and CK Clinical has not been left behind.
So what exactly is social media?
Twitter is a social networking site, which has an estimated 55,000,000 visitors per month. Twitter is a great way for recruiters to both tap into passive candidate pools and to network with employers who may be interested in using our services. Twitter can be used both as a conversational tool and as an informational tool.
LinkedIn is a business-networking site. It was launched in May 2003 and had 300 users. Since then it has seen unprecedented growth with 50,000,000 in October 2009, and 1,400 new users each day. Here at CK Clinical, we used LinkedIn as a tool to find those passive candidates who are waiting to be found.
Join the Linkedin CK Clinical LinkedIn Group
Facebook is a social networking site that was launched in 2004. By mid 2004 half of Havard University students were members. There are 250,000,000 users per months, and 100,000,000 users per day. It’s amoung the top 10 most visited sites.
Most people use Facebook as a way of keeping in contact with family and friends, however, it is also a useful networking and job-hunting tool. CK Clinical are fully aware of this and we like to use Facebook as a way to engage in conversations with passive candidates.
You can become a fan of CK Clinical on Facebook
YouTube is the 4th most visited site in the world and cannot be ignored. CK Clinical is one of the first recruitment companies to appreciate the potential of using YouTube as an online recruitment tool. After all, it is a great way to create a vast viral networking following at no cost.
The main way that CK Clinical attracts passive candidates through YouTube is through uploading video job advertisements. We have found this to be a great way to connect with passive candidates in a more human and personalised way and we have seen promising results.
Meet some of our consultants at our YouTube Channel
We now know what social media is, but how can this be used to attract passive candidates?
Engaging with Passive Jobseekers
CK Clinical use Social media to target our recruitment services in a specific way. In terms of passive candidates, using the search tool on Facebook, Twitter and LinkedIn means that we are able discuss much more relevant positions with them. From the client’s point of view, the use of social media in this way ensures that we spend more time targeting the right people for them.
Once found, we proactively use social media to engage with these passive jobseekers in an open manner, providing them with careers advice, industry news and support. This not only helps us attract passive jobseekers, but it also helps us engage them. By using social media to both educate and inform, and not to directly sell to passive jobseekers, we are able to build sustainable long-term relationships with them.
For example, CK Clinical supports passive candidates by producing a series of short YouTube videos providing advice regarding the following:
- How to prepare for an interview
- What to do ten minutes before an interview
- The 3 most commonly asked questions in an interview
- Top 5 interview tips
Please visit our YouTube Channel over the coming weeks to see these videos.
We further compliment this process by picking up the phone and directly speaking with passive jobseekers. Using this combination of social media and direct contact, we are able to get a real understanding of the needs of our candidates, enabling us to help them find their perfect role.
This, is in turn, helps us to provide an exemplary service to our clients. By using social media to really get to grips with what the passive jobseeker is about, we are able to create a great match between candidate and job. This means we don’t waste our client’s time putting inappropriate candidates in front of them.
Nothing Quite Beats the Human Touch
In essence, here at CK Clinical we utilize social media to indentify high quality candidates who might not otherwise have come to light, thus increasing our talent pools significantly. Not only this, but we also utilize social media to both educate and inform our audience, thus inadvertently attracting the more passive jobseeker.
Whilst CK Clinical appreciates the value that social media can add to both clients and candidates, we also recognize that it is still human contact provided by our professional recruiters that adds the overriding value. After all, nothing quite beats the human touch.
Tags: CK Clinical, ck clinical linkedin, ck clinical twitter, ck clinical youtube, ckclinical facebook, clinical and pharmaceutical recruitment consultancy, clinical research jobs, drug safety jobs, passive jobseekers, pharmaceutical and clinical recruitment, pharmaceutical jobs, Reg Affairs Jobs, regulatory affairs job, social media
